Want to promote your brand but struggling to come up with attractive advertising ideas? With social media platforms like IG, LINE, and FB filled with countless creative ads, how can you stand out? In addition to using the GenApe PAS advertising framework to write marketing copy, here are some steps and techniques for brainstorming creative ads. These tips will help you craft captivating advertising copy that quickly grabs the consumer’s attention!
How to make creative advertising?
Advertising is one way to promote a brand or product. However, amidst a sea of advertisements, only impressive and interesting ads can leave a lasting impression and help people remember your business. Therefore, advertising creativity is extremely important. Here are step-by-step instructions on how to more easily brainstorm creative ads:
Gather information, research consumer preferences, and market demand.
In the initial stage of creating an advertisement, first gather information and then organize and analyze the collected data. This forms the foundation for the entire advertisement. If there are interesting current events, they can also be included, and depending on whether they align with the brand voice and objectives, they can be appropriately integrated into the advertising creativity.
Data Analysis
Although in the stage of collecting advertising materials and data, the information is organized and initially reviewed and analyzed, this stage involves a deeper level of data organization and summarization. Identify the features of the product you want to promote or the brand’s propositions, and understand what consumers are looking for and what they want to see. By doing this, you can find connections and resonance between the brand and consumers, further enhancing the advertising creativity.
Generate advertising creative ideas
After analyzing the data, you may already have numerous advertising creative ideas in mind, or you might still be clueless. In this stage, generate unique ideas based on the information, and the initial form of your advertising creativity will begin to take shape.
Refine the advertising creativity
With initial advertising ideas in place, this stage involves further refining the creativity. Adjust or eliminate elements that do not align with the brand’s objectives or are unreasonable, and focus on the essentials. You can also use an AI copywriting generator to quickly produce the advertising copy.
Recommended GenApe AI Tool:：https://app.genape.ai/ads-marketing
What are the types of creative advertising?
There are many types of creative advertising. Here are five common methods to help readers understand better:
Product information-focused advertising
Highlighting the brand and product features and advantages is one of the most common advertising methods.
Comparative advertising
Comparative advertising involves comparing with similar or equivalent brands to highlight your own advantages. It’s also important to ensure that the comparison remains relevant to consumer needs.
Storytelling advertising
Storytelling advertising uses narrative techniques to captivate consumer attention while staying true to the brand. If the story resonates deeply with consumers, it can enhance their connection with the brand.
Teaser advertising
Teaser advertising involves creating intrigue, curiosity, or concern among consumers to capture their attention and draw them into the advertisement.
Testimonial advertising
Testimonial advertising involves endorsements or recommendations from experts or authoritative figures to increase viewers’ trust. This helps consumers gain more confidence in the brand and enhances its visibility.
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